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About this role
The Marketing Executive acts as a bridge between the company's brand strategy and its target audience. This role combines creative content creation, digital channel management, data analysis, and campaign coordination.
Key Responsibilities
• Campaign Execution: Plan and execute multi-channel marketing campaigns across digital and offline platforms.
• Content Creation & Copywriting: Write, edit, and proofread engaging copy for social media, email newsletters, blogs, and marketing collateral.
• Social Media & Digital Management: Manage corporate social media channels, run paid ads (PPC/SEM), and oversee email automation tools.
• Market Research: Analyze market trends, competitor activities, and customer insights to identify new business opportunities.
• Performance Tracking: Monitor campaign metrics using tools like Google Analytics, CRM software, and web analytics to prepare ROI reports.
• Events & Partnerships: Coordinate promotional events, trade fairs, webinars, and media/vendor relationships.
Required skills
• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field. • Experience: Typically 6 months to 2+ years of hands-on experience in marketing, digital campaigns, or brand communications. • Certifications (Preferred): Certifications in Google Ads, HubSpot Inbound Marketing, or CIM/IDM professional qualifications. Core Skills • Digital Tools: Proficiency in Google Analytics, CRM platforms (e.g., HubSpot, Salesforce), SEO/SEM tools, and MS Office. • Communication: Strong verbal and written communication skills for copywriting and stakeholder alignment.
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1.4 L–2.8 Lper year
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Sign in Create candidate account ← Back to all jobsExperience2–3 yrs
Work modeOn-site
Location Bareilly
QualificationDiploma / B.E. / B.Tech in Mechanical Engineering preferred. Graduate with relevant procurement experience may also be considered., DIPLOMA MARKETING
TAT15 days
Openings1