SALES AND MARKETING FOR STEEL TRADERS

A Sales and Marketing role combines brand awareness, market research, and lead generation with direct selling to drive revenue and business growth. Core Responsibilities Market & Competitor Research: Analyze customer preferences, buying patterns, and competitor activities to shape effective strategies. Campaign & Content Execution: Create and manage online and offline promotional campaigns (such as digital ads, social media, email marketing, or events). Lead Generation & Prospecting: Identify, contact, and qualify prospective clients through outreach, follow-ups, and product demonstrations. Sales & Deal Closing: Pitch products or services, negotiate terms, handle objections, and close sales to meet monthly and annual quotas. Client Relationship Management: Maintain ongoing communication with accounts, support post-sale activities, and ensure high customer satisfaction. Performance Tracking: Monitor Key Performance Indicators (KPIs) like conversion rates, sales volume, and campaign ROI using CRM tools (such as Salesforce or HubSpot).