DGM MARKETING

A Deputy General Manager (DGM) of Marketing leads a company's marketing team. They build brand value, plan large campaigns, and drive sales growth. Role Overview Position: Deputy General Manager (DGM) - Marketing Department: Marketing & Corporate Strategy Reports To: General Manager (GM) / Chief Marketing Officer (CMO) Experience Required: 8 to 12 years in marketing, with 3+ years in a senior leadership role Key Responsibilities Strategy & Planning: Design the yearly marketing plan to support company revenue and growth goals. Brand Oversight: Protect the brand identity and make sure messaging stays clear across all channels. Campaign Management: Run both online and offline (ATL/BTL) marketing campaigns. Team Leadership: Guide, mentor, and hire marketing team members. Budget Control: Manage the marketing budget and track return on investment (ROI). Sales Support: Work closely with the sales team to turn leads into buyers.