Senior Sales Manager

Develop and implement sales strategies to achieve revenue targets. Handle B2B / industrial sales and develop new customers. Manage key accounts and maintain strong customer relationships. Generate new business through market research, lead generation and networking. Achieve monthly, quarterly and annual sales targets. Negotiate price, payment terms and commercial conditions with customers. Coordinate with production, dispatch, logistics and accounts teams. Monitor market trends, competitor activities and customer requirements. Prepare sales reports, forecasts and MIS for management. Lead and guide the sales team to improve overall performance. Handle customer complaints and ensure timely resolution. Manage dealer/distributor/channel network where applicable.